Creating a sustainable future for personal care products

This year the CIEX conference will be held in Frankfurt, Germany on the 5 & 6 October. Leading up to the event, we speak to Coralie Alonso, Ashland R&D Leader for Hair Care and Home Care to give you a glimpse of what to expect from her session: The challenge of balancing performance and sustainability in personal care products.

“The future is exciting, bringing new challenges, new puzzles to solve. No one can do it alone therefore industry leaders need to be collaborative and open minded.”


CIEX: Without giving too much away –what is the core message of your talk and what would you like delegates to remember?

Coralie Alonso: The chemical industry has a major role to play to enable the change in consumer habits for a sustainable future in personal care. With increasingly greater emphases going forward on cleaner, safer technologies including the use of biotechnologies for example, the future innovations increasingly require multidisciplinary skills / diverse teams from the outset. Lots of scope for innovation/ideas in the coming together of such skills/varied backgrounds. We as an industry have to (collectively/collaboratively) play a leading part in addressing the challenges of climate change.

Coralie - Ashland - Sustainable future of personal care products
CIEX: Why did you choose the topic of your talk?

Coralie Alonso: Every change brings opportunities. I strongly believe this is an amazing time to work in the industry. The chemical industry is undergoing a fundamental change, having to address new demands on sustainable approaches. To be successful we need to be creative, innovative and collaborate more than ever. I think this is very motivating.

CIEX: What motivates you to join CIEX 2022 and what are your expectations?

Coralie Alonso: The personal care industry needs new solutions, I hope to get inspired by innovative ideas from other parts of the chemistry world, and exchange ideas. Our CTO at Ashland recommended CIEX to me as a great platform for networking.

CIEX: The need for innovation has been a continued topic for the chemical industry –how would you sum up the current state of the industry, specifically with a focus on its innovation efforts?

Coralie Alonso: From my vantage point of view in personal care, it looks like the industry in on the verge of a revolution or a re-invention at least. We need to bring new solutions, sometimes to problems that have already been solved. That requires new ways of thinking, and this is difficult, but we are getting there. And with the help of in silico tools, we will get there faster than anticipated. The innovations reaching the market now are more and more creative. The future looks bright.

CIEX: What must (chemical) industry leaders do to remain competitive and prepare for the future?

Coralie Alonso: The future is exciting, bringing new challenges, new puzzles to solve. No one can do it alone therefore industry leaders need, in my opinion, to be collaborative and open minded. Good ideas can come from anywhere, we need to stay connected. We need to keep investing in Innovation – it is key.  The chemical industry needs to continues to embrace the advances in clean technologies including biotechnology, and work collaboratively to make them work on industrially relevant scales. The adaption of biotechnology driven advances offers new areas of opportunity or exploration for new chemical products and/or for cleaner ways to make them, or to make existing products.


Join us at CIEX 2022 on the 5 & 6 October to hear more from Coralie Alonso and other industry experts from Solvay, Clariant, Nobian, Evonik, GFBiochemicals, Pryme, Dow discuss game-changing innovation through collaboration. Tickets are available at

Related articles:

Making sustainability a reality in the chemical industry | Clariant

Synthesis gas: A technology suite key to a low-carbon footprint production of chemicals

Partnership and collaboration through Open Innovation with Croda

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