Rui Vogt Alves da Cruz, VP Core R&D, Dow
Rui Cruz, vice president for Dow Core R&D, a global Research and Development organization which drives the long-term R&D vision for Dow. Prior to this role, Rui was the senior regional R&D director for the Europe, Middle East, and Africa region and Core R&D director for Europe. He joined Dow in Brazil in 2001, having worked in Human Resources, Customer Services, Technical Services, and Research and Development for several different businesses and technologies.
Read the short interview below to learn more about Rui’s session “Impact of Digital Transformation on Research and Development”.
CIEX: Without giving too much away – what is the core message of your talk and what would you like delegates to remember?
Rui: How the digital transformation is impacting and accelerating chemical and material science research.
CIEX: What motivates you to join CIEX this year?
Rui: The ability to meet and discuss industry challenges with other great leaders in the field. I had a great time participating in CIEX in Europe in my previous role.
CIEX: With deglobalization, circularity and the energy transition as key trends currently shaping the chemical industry, what are the challenges to overcome and opportunities to harness?
Rui: The industry can have a great impact to the overall sustainability challenges, both in terms of improving our own footprint and also providing our customers with products and technologies that will support decarbonization and circularity journeys.
CIEX: What is one project or initiative in the industry, outside of your own company and associations that really inspired you recently, and why?
Rui: Our overall decarbonize and growth strategy, and specifically our Path2Zero project with a carbon-neutral cracker and derivatives plant in Alberta, Canada is extremely exciting and demonstrates how technology addresses our sustainability challenges, meets customer and market needs and generates great business.
CIEX: Thank you so much, Rui! We look forward to seeing you at CIEX 2024!
The 10th Annual Chemical Innovation Exchange Summit (CIEX) is created for C-level R&D, Innovation and Sustainability experts from the consumer, industrial and speciality chemical sectors. This intimate event is about creating value – bringing the right people together, creating synergies, and actively connecting with potential partners. CIEX will take place in Indianapolis on October 23-24. Companies presenting include Dow, Ashland, Cargill, Huntsman, Monument Chemical, US DOE, BASF, The Heritage Group, and many more.
Secure your spot at the CIEX Summit and register today!
