Tag Archives: henkel

A new international study¹ revealed that a third of consumers are now choosing to buy from brands they believe are doing social or environmental good, and more than one in five  respondents said they would actively choose a brand  if it made their sustainability credentials clearer on its packaging and in its marketing. This represents […]

Each decade has its own set of well-loved, overused, business buzzwords. The 80’s gave us ‘low-hanging fruit’ and ‘bottom-line’, the 90’s ‘streamline’ and ‘leverage’, whilst the 2000’s gave us ‘synergy’. One of this decade’s top buzzwords is ‘sustainability’. But unlike most buzzwords, the word ‘sustainability’ is overused with good reason. That being that we live […]