Capturing opportunities and exploiting challenges at the interface of sustainability and innovation
Innovation in this current environment, within the boundary conditions of sustainability we collectively face as an industry and society, requires a new mindset of:
– HOW: How do we scout technologies and fill our innovation pipeline internally and externally?
– WHERE: Where do we need innovation up and down the value chain, and within our own infrastructure?
– WHAT: What capabilities do we need to develop, and what talent do we need to hire, to rapidly serve our customers?
From the initial ideation through to new modes of partnership with customers and competitors, the industry will need to bring all of the tools and talent we can think of to bear to move the needle on product and process sustainability challenges.
Pursuing new methodologies to fundamentally change the way materials are constructed, materials are produced, and ultimately how materials are re-introduced into the value-chain